Optmyzr saves your Quality Scores every day so that you can uncover long term trends and correlate them with the changes you made in your account.
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Optmyzr tells you which ad groups would most benefit from a Quality Score optimization so that you can focus your efforts where the payoff will be the largest.
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Optmyzr shows you where there are big swings in Quality Score that warrant your attention. Never be caught off guard by a client or your boss again.
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Optmyzr saves the Quality Score for all your keywords so that you can see how changes in your account or in Google's algorithms impact your Quality Score.
With Optmyzr the data is collected automatically so it's ready for analysis when you need it. Unlike with Scripts, the data is presented in an easy-to-use interface.
We use impression weighted data to calculate the Quality Score at every level of your account. Now you can easily see your account-level Quality Score, a major factor that determines how new keywords are treated in your account.
Optmyzr helps you pinpoint the ad groups that would most benefit from a Quality Score improvement. We analyze both how low the QS is compared to your account average and how much spend is going to an ad group. Then we come up with a prioritized list of ad groups that should be optimized to have the biggest impact on the account.
We color code all the campaigns and ad groups in your account so that you can easily see the ones that are performing well, and the ones that need some attention.
Optmyzr doesn’t just tell you if your Quality Score is bad, we include all the tools you need to improve your account performance, including One-Click Optimizations™ that will boost your QS.
For example, the AB Testing Tool For Ads helps you find underperforming ad variations that are dragging down your CTR, the main component of QS. Or if you prefer to find ads that are underperforming on a conversion rate basis, you can do that too. With Optmyzr you always get the power to tweak our suggestions based on your own personal preferences.
With Optmyzr's Enhanced Scripts™ for AdWords, you can automatically remove keywords that don't meet your high standards for Quality Score.
Simply enter your preferences in a simple form, copy-and-paste our snippet of code into AdWords and schedule your automated optimization to be done as frequently as once per hour.
Optmyzr shows you which campaigns, ad groups and keywords have experienced big changes in Quality Score, even if these happened gradually. Set any date range you want and our tools will show you the top movers over that period.
Optmyzr lets you include Quality Score data in your scheduled reports and external dashboards. Now your clients can be just as informed about Quality Score as you are.
You can even report on aggregate Quality Score for different segments of your account, for example you can include one visualization with the QS for brand campaigns and another for non-brand campaigns. Or you could report the different scores for each country you are targeting.
If you prefer to use your own tools for analyzing historical Quality Score, you can use our AdWords Script to save the data in a Google Spreadsheet.
Optmyzr was created by ex-Googlers in 2012 with the mission to make the lives of those managing PPC accounts better by automating tedious and repetitive tasks.
